Meet Dr. Amy Potter, Hey Jane’s Chief Medical Officer

At Hey Jane, our expert clinical team is central to the work we do—providing safe, supportive abortion care to more than 100,000 patients.

And key to this mission is Dr. Amy Potter, our new Chief Medical Officer.

Dr. Potter is a board-certified family medicine physician and reproductive health expert with over a decade of experience delivering compassionate, high-quality care. Not only is she a world-class leader, but she has dedicated her career to leveraging telemedicine to expand access for essential—but often stigmatized—health care needs, including abortion care, gender-affirming care, and addiction treatment.  Before joining Hey Jane, she led clinical teams as Medical Director at Planned Parenthood of Central & Western New York and at the virtual provider Boulder Care, and trained future physicians as the Primary Care Clerkship Director at the University of Rochester School of Medicine & Dentistry.

With deep experience in both reproductive health and telemedicine, Dr. Potter brings a patient-first approach to every aspect of care delivery. We sat down with her to learn more about what led her to specialize in abortion, why she thinks telemedicine is the future of care, and what everyone should know about care with Hey Jane.

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How did you get into reproductive and sexual health care?

I grew up in an environment where sexual health was not treated as taboo, which shaped how I think about care, education, and the importance of honest conversations around reproductive health.

Then, when I was in my early 20s, my roommate ended up pregnant—when she did not plan nor want to be pregnant at that time. We were a close group of friends, and her going through that experience really impacted all of us. It was the first time where these issues moved from the hypothetical support to “this actually impacted someone one degree from me” support.

When I decided I wanted to become a doctor, I knew I wanted to provide compassionate, nonjudgemental reproductive care for patients navigating some of the most personal moments of their lives. I then made a deliberate choice to get trained in abortion care because I believe it should be standard medical practice, even though most physicians are never taught how to provide this care.

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What’s something you wish more people knew about abortion?

Abortion is a common part of the reproductive journey—1 in 4 people with a uterus will have an abortion in their lifetime. And that includes me. I openly share that I have had an abortion to destigmatize care and show that people from all backgrounds, professions, and walks of life have abortions.

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Why did you join Hey Jane?

I was so excited to land at Hey Jane because it merged my passions: abortion care and telehealth care. After years of working across a range of health care settings, telehealth renewed my faith in medicine by showing that we can expand how we can truly meet patients where they’re at. Back in 2020, as the Medical Director at Planned Parenthood of Central and Western NY, I worked to get their telehealth platform launched. I’ve seen firsthand that this model of care leads to better outcomes for patients.

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How does virtual abortion care expand access?

Medication abortion is extremely safe and supported by decades of medical evidence. Telehealth is an incredible tool that allows that same evidence-based, clinically rigorous care to be delivered without requiring an in-person clinic visit, removing unnecessary barriers such as long appointment wait times, travel, and other logistical obstacles. It also supports privacy and confidentiality, giving patients greater control over when, where, and how they access abortion care. In short: It enables patient autonomy.

But we are in a moment where trust in evidence-based medicine is being eroded and access to abortion care is shrinking. Medication abortion is a proven, evidence-based form of care, yet many patients are being pushed farther from it because of geography, policy, or misinformation.

I think often about patients who know what care they want or need but face barriers that make accessing it difficult or impossible. And Hey Jane exists to help close that gap. Abortion care is the primary focus of the work we do, and it has been central to Hey Jane’s model since day one.

What gives you hope for the future of reproductive and sexual health care?

Truly, telehealth care gives me hope. It has revolutionized our ability to reach people who may not otherwise be able to access care.

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What would you like every abortion-seeker to know when they come to Hey Jane for care?

First, anyone considering abortion care with Hey Jane should know that they will feel supported as individuals, not treated as a checklist.

Our clinicians have deep, consistent experience caring for patients across a wide range of circumstances. That means patients are supported by our in-house care team—including physicians, advanced practice clinicians, nurses, and patient care advocates—who all work to offer the type of care experience that each patient needs, whether that’s streamlined or with additional support. Hey Jane’s innovative virtual platform allows us to provide care that is responsive to different circumstances and tailored to different needs.

And second, that we’re not going to judge anyone for accessing this care. I’ve had an abortion, and many others at Hey Jane have, too. If this is what you need, we’re here to help you.